Sven Anders

Associate Professor

Phone: 780-492-5453
Department: Resource Economics and Environmental Sociology
Office: 523 General Services
Office Hours: By appointment
Address: University of Alberta
523 General Services
Edmonton, AB
Canada T6G 2H1

Job/Research Area
Food Economics, Retail Competition, Agri-food Value Chains, Standards in International Trade 

Member of the Agribenchmark Global Beef and Sheep Network (

Member of the 'Canadian Meat Education and Training Network (MEaTnet)' (NSERC CREATE)

Research Interests 

Consumer demand for product innovations in health and nutrition;
Retail competition, private label development, and product differentiation;
Economics of food systems and supply chains including local, sustainable, and fair trade;
Development and impact of food quality and safety standards in international trade.

Undergraduate Teaching

AREC 375 & INT/D 303 - The Economics of World Food and Agriculture

AREC 423 - Advanced Management Methods and Applications for Agri-Food, Environmental and Forestry Businesses

Selected Peer-reviewed Journal Articles

Anders, S. and M. Beye. 2014. Social Consumption and Price Rigidity of Quality-tier Differentiated Private Labels. Applied Economics Letters, doi: 10.1080/13504851.2014.987910.

Omana, D. A., Goddard, E., Plastow, G. S., Janz, J., Ma, L., Anders, S., Moore, S. S. and Bruce, H. L. 2014. Influence of on-farm production practices on sensory and technological quality characteristics of pork loin. Meat Science, 96: 315-320.

Chen, Q., S. Anders and H. An. 2013. Measuring consumer resistance to a new food technology: A choice experiment in meat packaging. Food Quality and Preference, 28: 419-428.

Schroeter, C., S. Anders, and A. Carlson. 2013. The Economics of Health and Vitamin Consumption. Applied Economic Perspectives and Policy, 35(1): 125-149.

Tran, N., N.L.W. Wilson and S. Anders. 2012. Standard Harmonization as Chasing Zero: The Impact of Veterinary Drug Residue Standards on Crustacean Imports in the EU, Japan, and North America. American Journal of Agricultural Economics, 94(2): 496-502.

Ahmad, W. & S. Anders. 2012. The Value of Brand and Convenience Attributes in Highly Processed Food Products. Canadian Journal of Agricultural Economics, 60: 113-133.

Berry, T.R., S. Anders, C. Chan & R. Bell. 2011. Communicating Diabetes Best Practices to Clients: A Sticky Knowledge Interpretation. Health Promotion Practice, 13(3): 388-394. 

Moeser, A. and S. Anders. 2011. Do consumers value products with additional health benefit? Journal of Consumer Protection and Food Safety, 6(1): 57-68.

Grant, J. and S. Anders. 2011. Trade Deflection Arising from U.S. Import Refusals and Detentions in Fishery and Seafood Trade. American Journal of Agricultural Economics, 93(2): 573-580.

Anders, S. and C. Schmidt. 2011. The International Quest for an Integrated Approach to Microbial Food-borne Risk Prioritization: Where Do We Stand? Journal of Risk Research,14(2): 215-239.

Martinez, M.L., S. Anders & W. Wismer. 2011. Canadian consumer preferences and willingness to pay for value-added chicken product attributes. Journal of Food Science, 76(8): 469-477. 

Anders, S. and C. Grebitus. 2011. Canadian consumers' response to innovations in meat packaging - evidence from real choice experiments. Canadian Journal of Meat Science, 91(3): 519-520.

Anders, S., D. Souza Monteiro and E. Rouviere. 2010. Competition and Credibility of Private Third-party Certification in International Food Supply. Journal of International Food & Agribusiness Marketing, 22(3): 328-338.

Ruzante, S., Davidson, J. Cranfield, J. Caswell, A. Fazil, S. Henson, S. Anders, C. Schmidt and J. Farber. 2010. A Multi-Factorial Risk Prioritization Framework for Foodborne Pathogens. Risk Analysis 30(5): 724-742.

Anders, S. and A. Moeser. 2010. "Consumer Choice and Health: The Importance of Health Attributes for Retail Meat Demand in Canada." Canadian Journal of Agricultural Economics 58(2): 249-271.

Souza Monteiro, D. and S. Anders. 2009. Third-Party Certification, Food Standards and Quality Assurance in Supply Chains. Journal on Chain and Network Science 9(2): 83-88.

Anders, S. and J.A. Caswell. 2009. Standards-as-Barriers versus Standards-as-Catalysts: Assessing the Impact of HACCP Implementation on U.S. Seafood Imports. American Journal of Agricultural Economics, 91(2): 310-321.

McEvoy, D., S. Brandt, N. Lavoie and S. Anders. 2009. The Effects of ITQ Management on Fishermen's Welfare when the Processing Sector is Imperfectly Competitive. Land Economics, 85(3): 470-484.

Anders, S., S.R. Thompson, and R. Herrmann. 2009. Markets Segmented by Regional-Origin Labelling with Quality Control. Applied Economics 41(3): 311-321.

Anders, S. and J.A. Caswell. 2009. The Benefits and Costs of Proliferation of Geographical Labelling for Developing Countries." Estey Centre Journal of International Law and Trade Policy, 10(1): 77-93.

Anders, S. 2008. "Measuring Market Power in German Food Retailing: Evidence from State-Level Data." Atlanta Economic Journal, 36(4): 441-454.

Anders, S. and A. Moser. 2008. "Assessing the Demand for Value-based Organic Meats in Canada: A combined Retail & Household Scanner-data Approach. International Journal of Consumer Studies, Special Issue: The Consumer & Value-Based Labels, 32: 457-469.

Weber, S.A. and S. Anders. 2007. Price Rigidity and Market Power in German Retailing." Journal of Managerial and Decision Economics, Special Issue: Price Rigidity and Flexibility: New Empirical Evidence, 28(7): 737-749.

Anders, S., J. Harsche, R. Herrmann, K. Salhofer, and R. Teuber. 2007. "The Regional Allocation of Producer Support: How Natural Conditions and Farm Structure Matter." Review of Regional Research, 27(2): 171-193.

Other Publications 

Ahmad, W., S. Anders, and P. Marcoul. 2013. P roduction Arrangements and Strategic Brand Level Competition in a Vertically Linked Market. Available at:

Schroeter, C., and S. Anders. 2013. Nutrition Label Usage, Diet Health Behavior, and Information Uncertainty. Available at:

Bocionek, M., S. Anders, and K. Kiesel. 2012. Estimating price rigidity in vertically differentiated food product categories with private labels. Available at:

Anders, S., and S. Westra. 2012. Barriers to Fishery Exports from Developing Countries: The Impact of U.S. FDA Food Safety Regulation. Available at:

Caswell, J.A. and S. Anders. 2011. Private vs. Third Party vs. Government Labeling. In: Lusk, J., J. Roosen and J. Shogren (eds.), Oxford Handbook on the Economics of Food Consumption and Policy. Part II: Food Policy, Chapter 18. Oxford: Oxford University Press, ISBN: 978-0-19-956944-1

Maxwell, D., S. Anders and S.B. Cash. 2010. Household Food Expenditures and Management of Type II Diabetes. Available at:

Anders, S., C. Schroeter and B. Rickard. 2010. "Pill vs. Broccoli” – The Economics of Health Behavior and Vitamin Consumption. Available at:

Caswell, J.A. & S. Anders. 2009. The Economics of Market Information Related to Certification and Standards in Fisheries. Report to the OECD Agriculture and Fisheries Directorate, OECD Fisheries Policies Division, Round Table on Eco-Labelling and Certification in the Fisheries Sector, April 22-23 2009, The Hague, Netherlands.

Grebitus, C., S. Anders, H.H. Jensen, J. Roosen & J.G. Sebranek. 2009. Experimental Determination of Canadian Consumers' Willingness-to-pay for Meat Packaging. International Choice Modelling Conference 2009, March 30 – April1 2009, The Institute for Transport Studies, University of Leeds, UK.

Anders, S. & A. Moeser. 2008. “Using Retail Scanner Data to Assess the Demand for Value-based Ground Meat Products in Canada.” Contributed paper at the XIIth Congress of the European Association of Agricultural Economists, August 26-29, Ghent, Belgium.  

Anders, S. & D. Souza Monteiro. 2008. “How Does the Market Structure of Third Party Certification Impact the Quality of Certification?” Selected paper presented at the 2008 Canadian Association of Agricultural Economists Annual Meeting in conjunction with the Northeastern Agricultural and Resource Economics Association, June 29 – July 2, Québec City, Québec Canada.

Grebitus, C., H.H. Jensen, J.G. Sebranek, S. Anders & J. Roosen. 2008. “Applying non-hypothetical choice experiments to uncover consumers’ purchase decisions for ground beef with different packaging technologies.” Contributed paper at the I. Workshop: Valuation Methods in Agro-food and Environmental Economics: State-of-the art and future challenges in Stated Choice Experiments, July 03-07, Barcelona, Spain.

Anders, S. & J.A. Caswell. 2008. “The Benefits and Costs of Proliferation of Geographical Labelling for Developing Countries.” University of Massachusetts Department of Resource Economics Working Paper 2008-7, University of Massachusetts, Amherst, June 2008, p. 20.

Anders, S., D. Souza Monteiro & E. Rouviere. 2007. “Objectiveness in the Market for Third-Party Certification: What can we learn from market structure?” In Canavari M., Regazzi D., Spadoni R. (eds., 2007). International Marketing and International Trade of Quality Food Products. Proceedings CD-ROM of the 105th Seminar of the European Association of Agricultural Economists, Bologna, March 8-10, 2007. Bologna: Avenue Media. ISBN: 978-88-86817-30-1.

Henson, S., J.A. Caswell, J.A. Cranfield, A. Fazil, V. Davidson, S. Anders & C. Schmidt. 2007. “A Multi-Factorial Risk Prioritization Framework for Food-Borne Pathogens.” University of Massachusetts Department of Economics Working Paper No. 2007-8, May 2007.

Anders, S., S.R. Thompson & R. Herrmann. 2007. “Markets Segmented by Regional-Origin Labelling with Quality Control.” Discussion Papers in Agricultural Economics 81, Institute of Agricultural Policy and Market Research, Justus-Liebig University Giessen, May 2007.

Anders, S. & J.A. Caswell. 2007. “Standards-as-Barriers versus Standards-as-Catalysts: Assessing the Impact of HACCP Implementation on U.S. Seafood Imports.” ResEc Working Paper 2007-7, University of Massachusetts, Amherst, USA.

S.A. Weber & S. Anders. 2007. “Price Rigidity and Market Power in German Retailing.” Discussion Paper No. 31, Zentrum für internationale Entwicklungs- und Umweltforschung (ZEU), Justus-Liebig University Giessen, March 2007.

McEvoy, D., S. Brandt N. Lavoie & S. Anders. 2007. “The Effects of ITQ Management on Fishermen's Welfare when the Processing Sector is Imperfectly Competitive.” ResEc Working Paper 2007-3, University of Massachusetts Amherst, USA.

Anders, S. 2006. “Measuring Market Power in German Food Retailing: Regional Evidence.” In: Bahrs, E., S. von Cramon-Taubadel, A. Spiller et al. (eds), Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V., No. 41. Münster-Hiltrup, Landwirtschaftsverlag, pp. 95-105.