Ellen Goddard

Ellen Goddard


Phone: 780-492-4596
Email: ellen.goddard@ualberta.ca
Department: Resource Economics and Environmental Sociology
Office: 547 General Services
Office Hours: By appointment
Address: University of Alberta
547 General Services
Edmonton, AB
Canada T6G 2H1
Job/Research Area
Co-operative Chair in Agricultural Marketing and Business;
Program Leader, Consumer and Market Demand Policy Research Networks, Agriculture and Agri-Food Canada, and Member of the AVRI Council
Major Responsibilities/Research Interests
  • Agricultural marketing, trade and policy
  • Consumer demand for foods in Canada
  • Impact of advertising and other media information on consumer demand
  • Co-operatives
Selected Publications

Myae, A. and E. Goddard. 2012. Importance of Traceability for Sustainable Production: A Cross Country Comparison. Special Issue on Consumers and Sustainability, International Journal of Consumer Studies. 36 (2012) 192–202.

Anahita Hosseini Matin, Ellen Goddard, Frédéric Vandermoere, Sandrine Blanchemanche,  Andrea Bieberstein, Stephan Marette and Jutta Roosen. 2012.  Do environmental attitudes and food technology neophobia affect perceptions of the benefits of nanotechnology? Special Issue on Consumers and Sustainability, International Journal of Consumer Studies. 36 (2012): 149-157.

Kar Ho Lim, Leigh Maynard, Wuyang Hu and Ellen Goddard. 2012. US Consumer’s Preferences and Willingness to Pay for Country of Origin Labelled Beef Steak and Food Safety Enhancements. Canadian Journal of Agricultural Economics (online early view).

Drescher, Larissa, Janneke de Jonge, Ellen Goddard and Thomas Herzfeld. 2012, Consumer's stated trust in the food industry and meat purchases. Agriculture and Human Values (online early view).

Yang, Jun and Ellen Goddard. 2011. The evolution of risk perceptions related to Bovine Spongiform Encephalopathy-An Application of the Social Amplification of Risk Framework to Canadian consumer and producer behaviour. Journal of Toxicology and Environmental Health, Part A. 74 (2-4): 191-225. 

Muringai, Violet and Ellen Goddard. 2011. BSE, Risk Perceptions and Beef Consumption: Differences Between Canada and Japan. Journal of Toxicology and Environmental Health, Part A. 74 (2-4): 167-190.

Yang, Jun and Ellen Goddard. 2011. How BSE affected Canadian household meat purchases. Canadian Journal of Agricultural Economics, 59(4): 493-529.

Myae, Aye Chan, Ellen Goddard and Ashwina Aubeeluck. 2011. The linkage between consumer confidence in the safety of food and demand for a farm-to-folk traceability system. Journal of Toxicology and Environmental Health, Part A. 74(22-24): 1550-1574.

Muringai, Violet, Ellen Goddard and Ashwina Aubeeluck. 2011. Consumers’ Understanding and Concerns About BSE: Comparison Between Canada, US and Japan. Journal of Toxicology and Environmental Health, Part A. 74(22-24): 1592-1608.

Yang, Jun and Ellen Goddard. 2011. Do risk perceptions or risk attitudes have a greater effect on the meat purchase decisions of Canadian consumers?  Journal  of Toxicology and Environmental Health,  Part A. 74(22-24): 1575-1591.

Xin Wang, Leigh Maynard, J. S. Butler, Ellen Goddard, 2011, Using Linked Household-level Datasets To Explain Consumer Response To BSE In Canada, Journal of Toxicology and Environmental Health,  Part A. 74(22-24):1536-1549.

Maynard; Leigh J., Ellen Goddard, John Conley. 2008. Impact of BSE on Beef Purchases in  Alberta and Ontario Quick-Serve Restaurants, Canadian Journal of Agricultural Economics, 56(1): 337- 352.

de Jonge, Janneke, Hans van Trijp, Ellen Goddard, Lynn Frewer, 2008, Consumer confidence in the safety of food in Canada and the Netherlands: the validation of a generic framework, Food Quality and Preference,  19: 439-451.

Hailu, Getu, Ellen Goddard, Scott Jeffrey. 2007. "Do Co-operative Managers and Directors Differ in their Familiarity with Innovative Business Risk Management Strategies?," Journal of Co-operative Studies.40(120): 17-27.
Hailu, Getu., Scott Jeffrey, Ellen Goddard. 2007. Capital Structure, Firm Size and Efficiency: The Case of Farm Petroleum and Animal Feed Co-operatives in  Canada, Agricultural Finance Review,67(2): 279-293.
Hailu, Getu, Scott R. Jeffrey and Ellen W. Goddard. 2007. "Efficiency, Economic Performance And Financial Leverage Of Agribusiness Marketing Co-Operatives In  Canada",  Advances in the Economic Analysis of Participatory and Labor-Managed Firms, 10:47-81
Zhang, Jing, Ellen Goddard and Mel Lerohl. 2007. "Estimating Pricing Games In The Wheat-Handling Market In Saskatchewan: The Role Of A Major Cooperative."  Advances in the Economic Analysis of Participatory and Labor-Managed Firms, 10:157-191 .
Cash, Sean  B., Ellen W. Goddard, Wiktor L. Adamowicz, Timothy J. Beatty,  Stephen Clark, John A. L. Cranfield, Wuyang Hu, Bruno Larue, Mel L. Lerohl, Michele   M. Veeman, and Margaret Zafiriou . 2006. "New Directions in Consumer Behaviour  Research," Current Agriculture, Food And Resource Issues, 7: 56-65.
Cash, Sean B., Ellen W. Goddard and Mel Lerohl, 2006. "Canadian Health and Food:  The Links between Policy, Consumers and Industry" Canadian Journal of Agricultural Economics, 54(4): 605-630.

Hailu, G., S. Jeffrey, E. Goddard and D. Ng. 2005 "Regulatory Environment, Cooperative Structure, and Agency Costs for Cooperative Agribusiness Firms in Canada: Comparative Case Studies." Journal of Food Distribution Research XXXVI(2):39-49.  
Hailu, G., E. Goddard and S. Jeffrey. 2005 "Do Decision Makers' Debt-risk Attitudes Affect the Agency Costs of Debt?" Current Agriculture, Food & Resource Issues Journal 6:63-80.  
Hailu, G., E. Goddard and S. Jeffrey. 2005 "Impact of Decision Makers Divergence in Risk Attitudes in Canada on Cooperative Management." In: Strategies for Cooperation T. Theurl and E.C. Meyer (editors). Aachen, p. 347-384.  
Cash, S., C. Wang and E. Goddard. 2005. "Dairy Products and Consumer Demand for Health Foods." In: Proceedings of the Western Canadian Dairy Seminar Advances in Dairy Technology 17:6 8-80.  
Freebairn, J., E. Goddard and G. Griffith. 2004. "Generic Promotion in the Food Marketing Chain." A Report for the Rural Industries Research and Development Corporation No. 04, 35 p.  
Freebairn, J., E. Goddard, G. Griffith and B. Shank. 2004 "Optimal Egg Marketing Under Changing Market Structures." A Report for the Australian Egg Corporation Limited Publication No. 04, 56 p.  
Hailu, Getu, S. Jeffrey and E. Goddard. 2004 "Incentive Incompatability in Co-operative Agribusiness Firms in Canada: Does Supply Management Matter?" Journal of Food Distribution Research. 35(1): 2 pages.  
Lomeli, J., E. Goddard and M. Lerohl. 2004 "Effects of Advertising, Food Safety and Health Concerns on Meat Demand in Canada." Journal of Food Distribution Research. 35(1): 3 pages.  
Cash, S., B. Cortus, E. Goddard, A. Han, J. Lomeli and M. Lerohl. 2004 "Integrating Food Policy with Growing Health and Wellness Concerns: An Analytical Literature Review of the Issues Affecting Government, Industry, and Civil Society." Report to Agriculture and Agri-Food Canada, 160 p. Also Project Report 05-01, Department of Rural Economy, University of Alberta, Edmonton. 161 p.  
Goddard, E., P. Boxall and M. Lerohl. 2002 "Cooperatives and the Commodity Political Agenda: A Political Economy Approach." Canadian Journal of Agricultural Economics 50: 511-526.  
Goddard, E. 2002 "Factors Underlying the Evolution of Farm-Related Co-operatives in Alberta." Canadian Journal of Agricultural Economics. 50: 473-495.